Achor's Credo

“In the grand narrative of our development as storytellers and filmmakers, growth is an ongoing process, a series of updates and adaptations.” —Achor Yusuf

In the grand narrative of our development as storytellers and filmmakers, growth is an ongoing process, a series of updates and adaptations—Achor Yusuf

In the journey of honing our craft and telling stories that resonate, we often encounter what I like to think of as an ‘update’ to our creative immune system. This is our capacity for pattern recognition, for sensing the ebb and flow of narratives, emotions, and human connections. Like the body’s response to a new challenge, this update comes with its own form of discomfort. It’s a sign of growth, of adaptation, and ultimately, of resilience.

I urge you not to shy away from this discomfort, or what we might call the dis-ease of creativity. Seeking a quick fix to bypass this discomfort is tempting; however, it’s akin to seeking a cure where a palliative might serve us better. Rushing to find a curative formula could disrupt the very process of growth, leaving our narratives shallow, and our storytelling skills undeveloped, vulnerable to the predators of cliché and superficiality that prey on the underdeveloped craft.

Embrace the dis-ease that comes with learning, with pushing boundaries, and with challenging the status quo. It is the price of our growth. While palliatives can help ease the journey, remember that seeking a complete cure for this dis-ease would halt our progress. In the grand narrative of our development as storytellers and filmmakers, growth is an ongoing process, a series of updates and adaptations.

Let us not forget: in the realm of creativity and storytelling, the ultimate cure for the disease of growth would mean the cessation of learning, of curiosity, and of our evolution as artists. Let’s choose growth, with all its discomforts, as our path forward.

Together, let’s navigate the dis-ease of our creative updates, for it’s in these moments of discomfort that our true potential is unlocked, and our most compelling stories are born.

With solidarity in our shared journey.

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