Achor's Credo

“In the grand narrative of our development as storytellers and filmmakers, growth is an ongoing process, a series of updates and adaptations.” —Achor Yusuf

In the grand narrative of our development as storytellers and filmmakers, growth is an ongoing process, a series of updates and adaptations—Achor Yusuf

In the journey of honing our craft and telling stories that resonate, we often encounter what I like to think of as an ‘update’ to our creative immune system. This is our capacity for pattern recognition, for sensing the ebb and flow of narratives, emotions, and human connections. Like the body’s response to a new challenge, this update comes with its own form of discomfort. It’s a sign of growth, of adaptation, and ultimately, of resilience.

I urge you not to shy away from this discomfort, or what we might call the dis-ease of creativity. Seeking a quick fix to bypass this discomfort is tempting; however, it’s akin to seeking a cure where a palliative might serve us better. Rushing to find a curative formula could disrupt the very process of growth, leaving our narratives shallow, and our storytelling skills undeveloped, vulnerable to the predators of cliché and superficiality that prey on the underdeveloped craft.

Embrace the dis-ease that comes with learning, with pushing boundaries, and with challenging the status quo. It is the price of our growth. While palliatives can help ease the journey, remember that seeking a complete cure for this dis-ease would halt our progress. In the grand narrative of our development as storytellers and filmmakers, growth is an ongoing process, a series of updates and adaptations.

Let us not forget: in the realm of creativity and storytelling, the ultimate cure for the disease of growth would mean the cessation of learning, of curiosity, and of our evolution as artists. Let’s choose growth, with all its discomforts, as our path forward.

Together, let’s navigate the dis-ease of our creative updates, for it’s in these moments of discomfort that our true potential is unlocked, and our most compelling stories are born.

With solidarity in our shared journey.

Achor Yusuf quote
"In the grand narrative of our development as storytellers and filmmakers, growth is an ongoing process, a series of updates and adaptations." —Achor Yusuf 3

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ACHOR YUSUF

Achor Yusuf is an alumnus of the National Film Institute Jos in Nigeria. He obtained a Diploma and a Bachelor’s Degree Certificate(s) in Motion Picture Production/Industrial Design from the great citadel of learning. Achor began his professional film career in the year 2005, and has since then built a large body of works to his credit. In 2014, Achor produced four Films for the BBC Media Action, tagged “Enhancing Nigerians Response to HIV/AIDS”. He also produced a 25-part episode drama series entitled “A Band of Five” for ONTV (Cable Network). Towards the end of 2014 and early 2015, he directed the EbonyLife Television Programme “Desperate Housewives Africa.” He is also the Consulting Director of ART@TACK FILM ACADEMY, a Corporate Social Responsibility (CSR) initiative of the ART@TACK STUDIOS, He is currently a visiting lecturer at the National Film Institute Jos, where he lectures advanced film directing

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