Celebrity Culture vs True Acting: Why Nollywood’s New Generation Is Getting It Wrong By Kolapo Mustapha
Celebrity Culture vs True Acting: Why Nollywood’s New Generation Is Getting It Wrong By Kolapo Mustapha
The Nigerian film industry, popularly known as Nollywood, has grown exponentially over the years, producing talented actors who have gained recognition globally. However, amidst the glamour and glory, a disturbing trend has emerged. Many aspiring actors are drawn to the profession not because of a genuine passion for acting, but because of the allure of celebrity culture.
There is nothing inherently wrong with celebrity culture in Nollywood. After all, showbiz thrives on fame and public adoration. However, a dangerous misconception is spreading among aspiring actors—one that threatens the very essence of the craft.
The misconception? That becoming an actor is primarily a fast track to fame rather than a pursuit of artistic excellence.
The “Glory Days” of Acting and the Actors Who Earned Their Place
Many young actors today idolize the likes of Richard Mofe-Damijo (RMD), Ramsey Nouah, Genevieve Nnaji, Omotola Jolade, Sola Sobowale, Ini Edo, Kate Henshaw, Rita Dominic, Omoli Oboli, Wale Ojo, Bob Manuel, Kehinde Bankole, Timi Egbuson, Dakore Egbuson, Shaffy Bello, Deyemi Okanlawon, Nse Etim, Joseph Benjamin, Adesua Etomi, Tobi Bakare, Bimbo Ademoye, Lateef Adedimeji, Funke Akindele, Femi Adebayo, and many more. They want the accolades, the red carpets, the brand endorsements, and the global recognition. But what they fail to realize is that these actors didn’t start their careers chasing fame; they started by honing their skills, respecting the craft, and proving their talent.
Their “CELEBRITY CURRENCY”—their market value as actors—was a “REWARD” for their dedication to the art. They understood that acting is not just about being seen; it’s about becoming.
These iconic actors didn’t become stars solely because of their popularity or physical appearance; their talent, dedication, and hard work earned them their “stock value” or “celebrity currency.”
Acting: The Balance of Art and Craft
Acting is a delicate balance of art and craft. While the craft can be taught, the art is inherent. A truly exceptional actor possesses both. The art of acting is what sets stars apart, making them unforgettable on screen. Unfortunately, sometimes in Nollywood, superficial qualities like physical appearance and popularity often take precedence over raw talent.
Great actors have two things:
1. The Craft: This is the technical aspect—acting for the camera, understanding film language, learning character interpretation, and developing emotional depth. It can be taught in acting schools and perfected with experience.
2. The Art: This is innate. It’s the unteachable element—the raw presence, the ability to captivate without effort, the instinct for performance. Some call it talent, others call it a gift, but it’s what separates the actors from the famous faces.
While the craft can be learned, the art cannot be faked. And the actors who master both are the ones who rise above the rest.
The Problem With Nollywood’s New Wave
In today’s Nollywood, talent and skill are often secondary to superficial qualities. Producers and casting directors frequently prioritize looks, social media following, and popularity over actual acting ability. The result? A flood of mediocre performances on screen, where beauty is mistaken for talent and fame is mistaken for mastery.
This is why the industry is filled with actors who don’t move audiences, who don’t leave lasting impressions, and who fizzle out after their 15 minutes of fame. They enter the industry not because they “can act”, but because they want to “be seen”. But acting is “work”. It is a discipline. It requires study, patience, and dedication.
This misplaced emphasis has led to a surge in aspiring actors who lack the fundamental skills and passion for the craft. They’re drawn to the fame, fortune, and celebrity lifestyle, rather than the art of acting itself. This trend not only undermines the integrity of the profession but also creates a culture of mediocrity.
How to Identify a True Actor
Forget social media clout or physical appearance. If you want to know a good actor, watch their:
– Eyes – Do they tell a story? Can they convey emotions without words?
– Mouth – Do they deliver lines with depth, authenticity, and nuance?
These are the tools of a real actor. Not yansh, not beauty, not Instagram followers.
Final Thoughts: It’s Time for a Reset
Nollywood has come a long way, but if we continue prioritizing fame over skill, the industry will be flooded with performers who lack depth. The new generation must understand that “Celebrity is a byproduct of mastery”, not a substitute for it.
It’s time to address this misconception and remind aspiring actors that acting is a serious profession that requires dedication, hard work, and talent. We need to celebrate and reward actors who possess both the art and craft of acting, rather than just their popularity or physical appearance.
As we continue to grow and evolve as an industry, let’s not forget the true essence of acting. It’s time to shift our focus from celebrity culture to the art and craft of acting. Only then can we produce actors who are truly worthy of the title “star.”
So, to those entering Nollywood for the sake of popularity: are you here to “ACT” or just to “BE SEEN”? The audience can tell the difference.
PELUMI Adiv Pelumi-Folarin is a seasoned filmmaker with over 20 years of experience in people, project, and organizational management, as well as more than a decade of expertise in cultural consultancy. As a Babalawo, storyteller, and filmmaker, he seamlessly blends tradition with modern media to create impactful narratives.
With a strong track record in publishing, content creation, and consulting, Pelumi is the Founder and CEO of AfroFilm Herald Times Ltd., AfroSoul Place of Natural Wellness Resort Ltd., and Shining AfriTest Studios, where he also serves as the creative team lead. His work spans multiple disciplines, uniting spirituality, culture, and media to inspire and educate.
Beyond his professional endeavors, Pelumi is passionate about the arts. In his leisure time, he enjoys watching films, playing the piano and guitar, and experimenting with various musical instruments. He has a deep appreciation for Jazz, Contemporary Indigenous Folk Music, and inspirational audiobooks. Additionally, he indulges in creating art pieces—a personal creative retreat when he wishes to unwind.
Feel free to connect!
